What high acidity means

Conversations Matter is a high-acidity coffee from Ethiopia, Honduras. Acidity means a bright, lively taste, not a sour cup. The lemon zest note is part of that brightness.

• Brew it as a pour-over or Chemex if you want that brightness clear and easy to taste.
• If it tastes sharp, grind a little coarser or use water around 195°F.
• Cold brew is the softer path. A long cold steep keeps the fruit and takes the snap out.

• Citrus×1

  lemon zest

  A bright, zesty edge. Lemon, orange, or grapefruit show up as sparkle, not sour coffee.

• Caramel×1

  sugar cane

  Cooked sugar. Toffee, honey, or maple sit with the roast instead of tasting like fruit.

• Floral×1

  jasmine

  Light perfume. Jasmine, rose, or blossom sits high in the aroma and is easiest to taste in a clean cup.